Digital marketer
I help brands grow through creative content, paid campaigns, and data-driven digital strategies.

Hello, sir
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I am Kalaiarasan, A passionate Digital Marketer with hands-on experience in social media marketing, paid advertising, and content creation.
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Since February 2025, I have worked on real-world projects including reels, posters, Meta ads, lead generation campaigns, and brand-focused digital strategies.
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I combine creative execution with performance-driven thinking and am seeking opportunities to grow and contribute to a results-oriented organisation.
My Journey:
I am a passionate Digital Marketer with a strong interest in online business and performance-driven marketing strategies.
My journey into digital marketing began in 2019 during my college days, when I started exploring ways to earn income through online platforms. During this time, I discovered affiliate marketing, which sparked my curiosity about the broader digital marketing ecosystem. Through continuous self-learning and experimentation, I developed foundational knowledge in areas such as content creation, social media platforms, blogging, YouTube marketing, and poster design.
As I explored the field further, I also worked on freelance-based projects, creating posters, writing content, and managing small digital tasks that helped me understand how online audiences engage with brands.
To strengthen my sales and marketing fundamentals, I joined Harsha Toyota, where I gained valuable exposure to customer interaction, product presentation, and basic sales strategies in a real-world business environment. This experience helped me understand how marketing connects with sales and customer decision-making.
Later, I worked with Airtel as a WiFi Installation Engineer. Along with technical responsibilities, I actively supported the promotion and sales of Airtel WiFi services in the field, which further improved my communication and customer engagement skills.
My digital marketing career progressed further when I joined Fayn Global, where I worked across multiple areas of digital marketing.
My responsibilities included:
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Content creation and content strategy
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Poster and creative design
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Video editing and social media content
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Social media platform management
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Google Ads and Meta Ads campaigns
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Marketing planning and campaign execution
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Marketing automation support
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Back-office marketing coordination with the manager
This role allowed me to develop multi-disciplinary skills, combining creativity, strategy, and execution in real-world marketing campaigns.
Today, I continue to upskill myself in digital marketing trends, tools, and strategies. I am seeking opportunities in a growth-oriented organisation where I can apply my practical experience, improve my marketing expertise, and contribute to meaningful business growth.
Work Experience
Feb 2025 – Feb 2026

Digital Marketing Executive @ Fayn Global
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Managed Facebook & Instagram business accounts for education institutes and service-based businesses
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Planned and executed Meta Ads (Lead Generation, WhatsApp & Engagement campaigns)
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Set up Instant Lead Forms and optimized campaigns to reduce Cost Per Lead (CPL)
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Created social media content calendars, captions, hashtags, and creatives
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Designed posters, ad creatives, and banners using Canva
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Implemented ManyChat automation for auto-replies, lead capture, and WhatsApp flow integration
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Performed basic video editing for Reels and ad creatives (cuts, text, transitions)
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Handled client communication, requirement gathering, reporting, and feedback
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Analyzed campaign performance using Ads Manager metrics (CTR, CPC, CPL, Reach)
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Supported Meta Business Manager setup, Page linking, and ad troubleshooting
Mar 2024 – Jan 2025

Installer – Airtel @ TeamLease Services Ltd
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Installed and activated Airtel broadband/fiber connections
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Handled customer interaction, service explanation, and issue resolution
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Coordinated with backend teams for activation and support
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Gained strong customer handling, communication, and field operations skills
July 2022 – July 2023

Sales Executive @ Harsha Toyota
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Managed customer inquiries and vehicle sales
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Explained product features and handled negotiations
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Followed up leads and closed sales effectively
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Developed strong sales, persuasion, and relationship management skills
Contact
I'm always looking for new and exciting opportunities. Let's connect.
8248822741 || 7303266971