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Hello, sir

  • I am Kalaiarasan, A passionate Digital Marketer with hands-on experience in social media marketing, paid advertising, and content creation.

  • Since February 2025, I have worked on real-world projects including reels, posters, Meta ads, lead generation campaigns, and brand-focused digital strategies.

  • I combine creative execution with performance-driven thinking and am seeking opportunities to grow and contribute to a results-oriented organisation.

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  • LinkedIn
  • Instagram

My Journey:

I am a passionate Digital Marketer with a strong interest in online business and performance-driven marketing strategies.

My journey into digital marketing began in 2019 during my college days, when I started exploring ways to earn income through online platforms. During this time, I discovered affiliate marketing, which sparked my curiosity about the broader digital marketing ecosystem. Through continuous self-learning and experimentation, I developed foundational knowledge in areas such as content creation, social media platforms, blogging, YouTube marketing, and poster design.

As I explored the field further, I also worked on freelance-based projects, creating posters, writing content, and managing small digital tasks that helped me understand how online audiences engage with brands.

To strengthen my sales and marketing fundamentals, I joined Harsha Toyota, where I gained valuable exposure to customer interaction, product presentation, and basic sales strategies in a real-world business environment. This experience helped me understand how marketing connects with sales and customer decision-making.

Later, I worked with Airtel as a WiFi Installation Engineer. Along with technical responsibilities, I actively supported the promotion and sales of Airtel WiFi services in the field, which further improved my communication and customer engagement skills.

My digital marketing career progressed further when I joined Fayn Global, where I worked across multiple areas of digital marketing.

My responsibilities included:

  • Content creation and content strategy

  • Poster and creative design

  • Video editing and social media content

  • Social media platform management

  • Google Ads and Meta Ads campaigns

  • Marketing planning and campaign execution

  • Marketing automation support

  • Back-office marketing coordination with the manager

This role allowed me to develop multi-disciplinary skills, combining creativity, strategy, and execution in real-world marketing campaigns.

Today, I continue to upskill myself in digital marketing trends, tools, and strategies. I am seeking opportunities in a growth-oriented organisation where I can apply my practical experience, improve my marketing expertise, and contribute to meaningful business growth.

Work Experience

Feb 2025 – Feb 2026

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Digital Marketing Executive @ Fayn Global

  • Managed Facebook & Instagram business accounts for education institutes and service-based businesses

  • Planned and executed Meta Ads (Lead Generation, WhatsApp & Engagement campaigns)

  • Set up Instant Lead Forms and optimized campaigns to reduce Cost Per Lead (CPL)

  • Created social media content calendars, captions, hashtags, and creatives

  • Designed posters, ad creatives, and banners using Canva

  • Implemented ManyChat automation for auto-replies, lead capture, and WhatsApp flow integration

  • Performed basic video editing for Reels and ad creatives (cuts, text, transitions)

  • Handled client communication, requirement gathering, reporting, and feedback

  • Analyzed campaign performance using Ads Manager metrics (CTR, CPC, CPL, Reach)

  • Supported Meta Business Manager setup, Page linking, and ad troubleshooting

Mar 2024 – Jan 2025

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Installer – Airtel @ TeamLease Services Ltd

  • Installed and activated Airtel broadband/fiber connections

  • Handled customer interaction, service explanation, and issue resolution

  • Coordinated with backend teams for activation and support

  • Gained strong customer handling, communication, and field operations skills

July 2022 – July 2023

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Sales Executive @ Harsha Toyota

  • Managed customer inquiries and vehicle sales

  • Explained product features and handled negotiations

  • Followed up leads and closed sales effectively

  • Developed strong sales, persuasion, and relationship management skills

Contact

I'm always looking for new and exciting opportunities. Let's connect.

8248822741 || 7303266971

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